Which Kotter stage is about empowering broad based action?

• A. Generating Short-Term Wins
• B. Empowering Broad-Based Action
• C. Anchoring New Approaches in the Culture
• D. Consolidating Gains and Producing More Change

Answer: (B)

Empowering broad-based action centers on removing obstacles and giving people across the organization the authority, resources, and encouragement to act on the change vision. After you’ve created and communicated the vision, this stage is about changing structures, processes, and mindsets that block action. It means enabling cross-functional collaboration, adjusting policies or incentives that impede progress, reducing red tape, and encouraging experimentation and risk‑taking. When people at many levels feel capable and authorized to implement parts of the change, momentum grows and more actions align with the vision.

Other stages serve different purposes. Generating short-term wins focuses on delivering visible, early successes to build credibility and momentum. Anchoring new approaches in the culture is about making the changes stick by embedding them into norms, systems, and daily routines. Consolidating gains and producing more change is about using momentum to push further and avoid regression. The essence of empowering broad-based action is the practical enablement of a wide base of people to act on the change.