What is the objective of unfreezing in Lewin's change model?

• A. To create awareness of the need for change and improve motivation
• B. To implement new processes and procedures
• C. To consolidate changes into culture
• D. To measure change outcomes

Answer: (A)

Unfreezing is about preparing people for change by highlighting why the current way won’t continue and building readiness to move. The objective is to create awareness of the need for change and improve motivation to participate in the change process. This involves communicating the urgency, addressing concerns, and reducing resistance so individuals are willing to let go of old habits. Once this groundwork is laid, the organization can proceed to implementing new processes and procedures (the change itself) and then refreeze to embed the new ways into the culture. Measuring change outcomes belongs to evaluating the results, not unfreezing.