Lewin's three-step change model is best described as?

• A. A framework for understanding planned change
• B. A marketing model
• C. A financial forecasting method
• D. A leadership style

Answer: (A)

Lewin's three-step change model is a framework for understanding and guiding planned organizational change. It explains how to move from the current way of doing things to a desired future state in three stages: unfreezing (creating motivation to change), changing (the transition to new processes and behaviors), and refreezing (solidifying the new ways so they stick). This structure helps managers anticipate resistance, design interventions, and align people, processes, and systems to sustain the change. It's not about marketing strategies, financial forecasting, or a leadership style, since those domains cover different goals—market tactics, predicting numbers, or personal behavior in leadership—whereas Lewin's model focuses on the lifecycle of organizational change.