In Kotter's Eight-Stage Change Process, which stage corresponds to acknowledging and rewarding employees involved in a transition?

• A. Generate short-term wins
• B. Create a sense of urgency
• C. Build guiding coalition
• D. Anchor new approaches

Answer: (A)

Generating short-term wins focuses on recognizing and rewarding employees who contribute to the transition. By delivering visible, quick results and publicly acknowledging those who helped achieve them, the change effort gains credibility and momentum. Rewards and recognition reinforce the new behaviors, boost morale, and encourage others to adopt the changes as progress is demonstrated. The other stages serve different purposes: creating a sense of urgency motivates initial buy-in, building a guiding coalition forms the leadership team behind the change, and anchoring new approaches ensures the changes are embedded in the culture over the long term.