Describe the role of a change agent in an organization.

• A. A Person Who Leads Organizational Change or Influences Acceptance via Informal Means
• B. A Person Who Designs Information Systems
• C. A Person Who Manages Payroll
• D. A Person Who Develops Marketing Plans

Answer: (A)

The role of a change agent is to guide organizational change and help people accept and adopt new ways of working. A change agent acts as a catalyst for transformation, using informal influence—building trust, communicating a clear vision, and engaging stakeholders at all levels—to reduce resistance and speed adoption. They diagnose readiness, design and support implementation plans, coach leaders, and model the behaviors necessary for the change to stick. This human-centered focus on facilitating acceptance and practical adoption distinguishes the change agent from roles that are more about technical tasks like designing information systems, handling payroll, or developing marketing plans.